Sanders said the 8 pm kickoff was the “dumbest thing ever” and “the stupidest thing ever invented in life.”
“Who wants to stay up till 8 o’clock for a late game?” he asked.
He made these remarks Wednesday on his weekly Colorado Football Coaches Show in Boulder. He then questioned how many viewers would stay up to watch the game on the East Coast, where the game starts at 10 pm.
“Do they even care about ratings or anyone watching it?” he asked.
ESPN does, and it hit the jackpot on a previous late game involving Colorado on Sept. 16. Colorado beat Colorado State in that game in double-overtime and drew 9.3 million viewers despite it ending after 2 am on the East Coast. It was the most-watched late game ever on ESPN.
— Brent Schrotenboer
Deion Sanders can’t wait for Colorado to leave the Pac-12
Even though it’s a home game in Boulder, his team stays in a hotel before the game, as do other teams before home games.
